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Aligning Your Values: The Key to Lasting Fulfilment in Business and Life

Aligning Your Values: The Key to Lasting Fulfilment in Business and Life

by Richard | Jul 18, 2025 | Costs, Leadership, Mindset, Profit First

It’s easy to get caught in the noise—especially in business. We recently spoke with a salon owner, a mother of young children, who found herself being made to feel inadequate in a meeting with a staff member. This team member demanded a significant pay rise and...
The Day I Threw Out the Budget (and Why My Business Thanked Me)

The Day I Threw Out the Budget (and Why My Business Thanked Me)

by Richard | Jul 7, 2025 | Costs, Leadership, Mindset, Profit First, Revenue

There I was, staring at my 17-tab Excel budget like it was written in ancient Greek. Coloured boxes. Fancy formulas. Rows and rows of “projected” figures that had absolutely nothing to do with the real, messy, unpredictable life of my business. I had a decision to...
Is Your Client in an Open Relationship with Your Stylist?

Is Your Client in an Open Relationship with Your Stylist?

by Richard | Jun 24, 2025 | Client Nurturing Systems, Profit First, Revenue, Staff

A recent Square survey revealed a startling truth about salon loyalty: 1 in 3 consumers admit to being in an “open relationship” with their hairstylist. That’s right – a significant portion of the clients you consider loyal are quietly seeing other...
How Commission Income Averaging Can Stabilise Your Salon’s Wage Costs

How Commission Income Averaging Can Stabilise Your Salon’s Wage Costs

by Richard | Jun 15, 2025 | Costs, KPI's, Leadership, Profit First, Revenue, Staff

The Commission Rollercoaster That’s Killing Your Cash Flow Picture this: It’s December, your salon is packed with holiday clients, and your team is crushing their targets. Commission payments are through the roof, and your wage costs spike to 44% of...
The Scaling Trap: Why More Revenue Can Mean Less Profit

The Scaling Trap: Why More Revenue Can Mean Less Profit

by Richard | May 21, 2025 | Costs, KPI's, Profit First, Revenue, Staff, Wages

she dream is alluring: double your salon’s revenue and double your profits. New locations, expanded service menus, additional chairs, more staff – the path to growth seems straightforward. But there’s a dangerous misconception lurking beneath this dream....
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Email – richard@profitmax.com.au
Phone – 0409 665 902
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Aligning Your Values: The Key to Lasting Fulfilment in Business and Life

The Day I Threw Out the Budget (and Why My Business Thanked Me)

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Is Your Client in an Open Relationship with Your Stylist?

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